Man in a red Tino’s snapback leaning on a green vintage car in the desert, a woman in a Prizeman’s snapback behind him

Tune in

The Founders Collection

Limited to 120 hats per design. Each hat ships with its own number. The earlier you order, the lower your number.

Pleasuretown

You won’t find this city on any map.

So we marked the spots for you. Three stops, three hats.

A tray of pepperoni pizza on a wooden table at Tino’s
Early sketch
Early sketch

Have a slice!

Tino’s Bizzi Pizza

At Tino’s you don’t ask for the hat. Tino keeps a few behind the counter and decides who gets one.

Put it on and you’re riding with the delivery crew.

Get the hat CHF 64
Favorite booth :)
Favorite booth :)
Cheesy slice is mine!
Cheesy slice is mine!
Tino’s Bizzi Pizza menu with slices, pies and drinks
Two GoldTown Records snapbacks resting on a crate of records under a Soul Funk sign

Dig deep!

GoldTown Records

This snapback is part of the staff uniform, worn only by the crew restocking the crates. Now it’s off the shelf and open to everyone.

Good stays in rotation.

Looking for our song.
Looking for our song.
That’s the one!
That’s the one!
The Founders Trio Including free shipping!

CLIP & SAVE!

The Founders Trio

All three hats from the Founders Collection in one order. Shipping is on the house.

CHF 192

Get all three

Special ends Saturday, 7 November, at 7 pm (CET). No extensions, no rain checks.

Store worker in a Prizeman’s snapback and denim overalls sweeping an aisle of the mini-mart
Early sketch
Early sketch

Come on in!

Prizeman’s Mini-Mart

The corner store where the town buys its gum, magazines, snacks and apology flowers. The hat has always been for sale by the register.

See you at the register.

Get the hat CHF 64
shop talk
shop talk
good hang
good hang

The neighborhood

Seen around town

  • Tino's Arcade is the best!
    Tino's Arcade is the best!
  • Hey Now LA!
    Hey Now LA!
  • Roadtrip forever.
    Roadtrip forever.
  • Get me a Double-Double!
    Get me a Double-Double!
  • Just Iconic.
    Just Iconic.
  • on West Olive Av...
    on West Olive Av...
  • Chillin' at the Cobijo Resort.
    Chillin' at the Cobijo Resort.
  • Sidekick energy
    Sidekick energy
  • Stranded...
    Stranded...
  • Ey! Forget about what?!
    Ey! Forget about what?!
  • Snapback Gang.
    Snapback Gang.
  • OMG Pink Caddy!
    OMG Pink Caddy!
  • On the Road Again.
    On the Road Again.
  • LOVE That Two-Tone!
    LOVE That Two-Tone!